How do I love Trader Joe’s? Let me count the ways.
I hate grocery shopping. As a new bride, supporting my then husband through school, I budgeted groceries for two through a nefarious envelope system. There were the years I shopped with one babe on my hip and one attempting his escape out of the cart. There were years adolescents begged for snacks they knew were not on approved list of mom’s good-for-you eats —through every aisle of temptations. When all the birdies flew the nest, grocery shopping became an even more irritating chore. My late husband, however, oddly enjoyed the food shopping gig and happily took over the the gritty household item list, knowing he could also drop in treats that weren’t on HIS healthy list. The upside was, that also left me with grocery nirvana – Trader Joe’s.
Disclaimer: Before you think this is merely a PR shill for the store, no groceries have been harmed in the writing of this blog; nor has Trader Joe’s contributed to my advertising earnings. (Damn it) Any words of praise were simply written as an ode to grocery shopping done right – in my humble opinion.
People’s shopping preferences are as different as tomato/potato. As for me, there’s nothing like picking up ‘just two things’ (hah!) in the welcoming aisles of Trader Giotto’s. If you’ve never been, it’s hard to articulate the contrasting experiences of weekly foraging. Maybe it’s TJ’s mellow-yellow vibe, where flower children of the 60’s can subtly dance with their grocery carts to reminiscent funky tunes or maybe it’s the Haight-Ashbury playlist. Either way, I’m totally cool with it. Continue reading “Ode To Joe’s”